Photo Shoot Ideas Prep

As part of the fragrance project I am currently enduring I am putting together a brand and as part of this, next week my group and I will be conducting a photo shoot. As preparation for the shoot, todays lecture and seminar were focused around photo shoots and the pre, during and post production of them.

We looked at how images use..
Conceptual based ideas - art, film, performance.
Prop based ideas - 'flat lay', 'joke on scale', 'location stand-in', 'prop as placement'.
Humour based ideas - accessories, casting, make up.
Referencing based ideas - historical reference, cultural reference.
Humour based ideas - accessories, make up, casting.
Location based ideas - composition, montage, fake it.
Casting based ideas - real/anti beauty, anti-type, anti-gender, anti-solo.
Tech based ideas - photo technique, paper quality, print quality.
Lighting base ideas - projection, acetates, motion blur, white out, overlay, not light but dark.

I have chosen to focus on 6 of the above categories (Prop, Colour, Humour, Casting, Lighting, Colour and Styling) and by flicking through some magazines I have found some examples which demonstrate these approaches and have displayed some of my favourites below.

Prop based ideas 

'Joke on scale'

'Joke on scale'

'prop as placement'

Humour based ideas

Casting, Make-up

Casting, Make-up, Accessories  

Accessories 

Casting based ideas 

Real / Anti-beauty 

Real / Anti-beauty

Anti-Gender 

Lighting based ideas 

Motion Blur  

Not light but dark 

White out

Colour based ideas 

Muted 

Block 

Clash 

Styling based ideas 

Make-up

Make-up

Skin 

Love, Isabella x 

Photo credits: All Own Images - taken from Hunger magazine, Style magazine, Love magazine 

Insight Comparison And Analysis Report

As you probably know the brief I am currently enduring is based around fragrance, how fabulous! In the section of the brief I have been focusing on over the last couple of weeks I was required to produce an Insight Comparison and Analysis Report. This report was based around the three ideas my team had selected and which insights had inspired them. Towards the end of the report I was to discuss how I felt these ideas which lead to my selection of the idea I felt had the most substance and could potentially be the most successful. Below are a handful of pages I have photographed from the finished report.

The three ideas and the insights behind these ideas that my team and I individually discussed within our reports were;

1. Sports apparel with micro-encapsulated fabric which releases scent through movement.

2. A cologne for the older man.

3. A fragrant bath time bubble machine for babies.

After finally completing our reports, my team were required to meet and discuss which of the three ideas was our personal favourite, which was to be selected and taken through into the next stages of the brief. Luckily each of us had selected the same idea (A fragrant bath time bubble machine for babies). So without any disagreement we were able to continue the brief along with our final selection.

Love, Isabella x

Photo Credits: All Own Images.