It would seem that yesterday was a big day for it girl, Kendall Jenner, not only did the young model appear within Chanels haute couture Spring '16 show, the Calvin Klein Spring 16' campaign she features in was unveiled! Just as you think that Calvin Klein couldn't possibly release yet another celeb festered ad campaign they do it again, and somehow it just works, as always.
I must say regarding Calvin Klein's ad campaigns, the brand is admirable. It makes sense doesn't it, why hire models when you can hire a whole bunch of followed celebes who will splash the images, videos and specified hashtag ALL over social media? The below images featuring Kendall Jenner and Justin Bieber were posted onto Instagram by the stars themselves, where they currently have a joint following equating to an immense 102.8K. Although it was Jenner and Bieber who teased us by releasing the first images of the campaign, shot by photographer and filmmaker Tyrone Lebon, they are not the only famous faces to star within it. Rapper Fetty Wap 'makes money' in his Calvins, actress Abbey lee Kershaw hypnotizes in her Calvins and artist FKA twigs 'breathes' in her Calvins.
The idea behind the campaign and the hashtag '#mycalvins' is that social media users are urged to share photos of themselves wearing Calvin Klein apparel and fill in the blank with what they do whilst wearing their Calvins which intelligently, I may add creates a platform of free advertisement for the company. 'Millennials reject labels when it comes to their own identities, and they want products that are personalized and individual...We have to recognize that people don't want traditional one-sided advertising anymore. Instead they want to participate in campaigns that capture their imagination. With this campaign, we feel we have created something that truly illustrates the future of the brand, and captures the current youth culture zeitgeist. Judging by this statement made by the CMO of Calvin Klein, Melissa Goldie this campaign is clearly aimed at the millennials and I feel that the it has been perfectly crafted with this in mind. Within a press release Melissa Goldie also said 'This campaign is representative of how culture is evolving as we speak,' she continued 'We're bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation.'
I really love this ad campaign and would even go as far as saying for me, it has topped all previous Calvin Klein campaigns. I not only love the styling, photography, minimalism and the interactive aspect of it but also the ideas and thoughts behind the campaign as a whole.
Love, Isabella x
Photo Credits: Instagram, Observer.com
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