My Trip To London

Last Tuesday, I was lucky enough to visit London where I was able to have a mooch around and collect some primary evidence and research to support and inspire the fragrance module I am currently enduring. I managed to visit as many stores as I could in the space of 10 hours (it was a long day to say the least, but worth it of course), ranging from large department stores such as Selfridges and Liberty, down to the small niche independent stores. Below I have displayed a handful of photographs I took whilst in London, including aesthetically pleasing visual merchandise, bottle/packaging designs I liked, places I visited and anything else which caught my eye!

St Christophers Place - 'Urban Garden' floral installation created by 
Rebecca Louise Law. 

Fresh by Moschino - the only disappointment is the fact it doesn't spray
 from the pump, its simply a lid!

I love the simplicity of these flowers used within visual merchandising for 
Flower By Kenzo.

The cloudy effect of the Si limited edition liquid is something different 
and unique.

Viktor & Rolf visual merchandising for Flowerbomb, so very girly.

Jo Malone looking as aesthetically pleasing as ever.

Bonbon by Viktor & Rolf.

Guerlain.

A colour palette to die for.

The Simplistic visual merchandising of And Other Stories.

And Other Stories.

Liberty.

The most inviting flower stall outside of Liberty.

Liberty.

I love the simplistic, vintage feel of this packaging.

Killian.

Homewares by Killian.

'The finest fragrances in the world'.

Roja Dove.

Chanel N°5... of course.

Penhaligon's.

These bows were placed outside of Penhaligons to be used as fragrance blotters.

The sweetest bottle designs.

Frederic Malle.

Ormonde Jayne. 

Alexander McQueen Window display featuring McQueen Parfum by 
famed set designer Shona Heath.

Lush.

Lush colours, Lush scents.

Arabian Oud.

Thank you for reading!

Love, Isabella x 

Photo Credits: All Own Images 

Fur - Advert Research (Summative Brief)

My summative brief project is now underway and for the first task, I have been asked to compare two adverts from different market levels that feature my chosen topic, fur. I kickstarted this task by collecting together ads featuring fur from a range of market levels. I found selecting the two final ads I wished to compare difficult as during my research I had come across so many I liked and found interesting. Below are some of the adverts I considered when I came to decide which two to compare for this task. The final images I have selected are the last two adverts of this post, Versace (Fall/Winter 2015/16) as my couture example and Topshop (Holiday Campaign 2014) as my mass market brand. I chose these two ads as I felt they had similarities but also differences regarding semiotic visual codes, messages, key themes, presentation and narrative, meaning that they would be interesting to compare and write about.

Mac - Summer 2015 

Jason Wu - Fall/Winter 2015/16

Tom Ford -  Fall/Winter 2015/16

Balenciaga - Fall/Winter 2015/16

Fendi - Fall 2014

Dsquared2 - Fall/Winter 2015/16

Oscar de la Renta - Fall 2012

Christian Dior - Fall/Winter 2015 

River Island - Autumn/Winter 2014

Gucci - Fall 2004

Prada - Pre Fall 2014 

Prada - Fall/Winter 2011/12

Versace - Fall/Winter 2015 

Topshop - Holiday Campaign  2014

For all things fur, head over to my Pinterest board which I am constantly working on at the moment as I complete my summative brief project: https://uk.pinterest.com/ichriston/market-visual-awareness-brief-fur/

Love, Isabella x

Photo Credits: Google Images, Pinterest

Market Visual Awareness Brief - Introduction

Last week I received my first summative brief- eek. The brief entails producing a brand / retail promotion and visual analysis report. I was asked to select the subject matter I would take on within this project from one of the trends I focused on during the group formative project (Menswear Outerwear A/W 2015/16 Trend project). Being the sucker for fur I am, I was immediately drawn to the 'Fur' category I had previously looked into.

My work will be presented as an A4 printed illustrated report made up of 2,500 words on a minimum of 16 pages. The report will be split up into 3 stages:

Fashion Communication - Brand and retail promotion analysis 

Cultural Communication - Visual, historical and cultural analysis 

Your Communication - Context analysis, idea and concept 

I have kickstarted my research the way I usually do, a Pinterest board where I have been collating images featuring fur to help me begin to generate thoughts and ideas. Below are some of my favourite images from the board so far.

I will be keeping my blog updated with each step of this brief as I work through it and I will also link the Pinterest board I keep adding to as I continue to pursue this brief below, so if any of this has sounded remotely interesting or you just have the same love fur that I do, please feel free to keep checking up on my blog and Pinterest account! 

Market Visual Awareness Brief - Fur - Pinterest Board; https://uk.pinterest.com/ichriston/market-visual-awareness-brief-fur/

Love, Isabella x

Photo Credits: Pinterest