Whilst in London yesterday I came across a small fragrance store situated in Burlington Arcade, Mayfair 'Killian', a brand I had never heard of before. The store assistant here was so helpful and talking to him really gave me an insight into the brand.
The unique selling point of the products offered by Killian is that they are functional. For example, the female fragrances are originally packaged in a case that either doubles up as a jewellery box or clutch bag and the male fragrances are originally packaged in a case which either doubles up as a cigar case or whisky flask case. I really like this idea of making the fragrance cases functional in terms of lifestyle as it seems a complete and utter shame for these beautifully crafted cases to only hold the simple use of packaging. The sales assistant explained that although free gifts within the fragrance market have been overdone, these add ons work differently for Killian. I feel this is down to the fact that the cases are just as desirable as the fragrances themselves and are not just a tacky toiletry bag that came free with your Paco Rabanne fragrance gift set, which once you get it home will quite frankly never see the light of day again.
Function plays a major role in the ethos of this brand as a whole, not only does Killian strive to make its products functional through the creation of the multipurpose cases, on my visit to the store it was explained to me that each Killian fragrance is an oil based parfum. This means that the fragrances are long-lasting, approximately lasting for around a day to a day and a half, which I know for many is a deal sealer as lugging around a bottle of fragrance which you're constantly having to reapply can become tedious.
Killian currently offers four collections within its Burlington Arcade store and each of these collections are of a different genre which include a range of fragrances, the names reflective of the the genre it belongs to. The first genre I was introduced to was 'L'Oeuvre Noire' fragrances which make up this collection include 'Prelude to Love, invitation', 'Love, don't be shy' and 'Beyond Love, Prohibited'. 'Arabian Nights' is another of the four genres, this collection includes scents all including the word 'Oud' for example 'Pure Oud' 'Rose Oud' and 'Musk Oud' this is because the fragrances found within this collection are predominantly oud based. Another of the collections is titled 'Asian Tales', fragrances which make up this genre include 'Bamboo Harmony' 'Flower of Immorality' and 'Imperial Tea'. The final of the four genres belonging to Killian is 'In The Garden Of Good And Evil' which has to be my favourite genre as I find the reference to Adam and Eve and the Garden of Eden really interesting, fragrances belonging to this collection include 'Good girl gone Bad' 'Forbidden Games' and 'Playing with the Devil'.
 |
| Jewellery box |
 |
| Clean and crisp bottle designs |
 |
| Clutch bag |
 |
| Reference to the serpent from the Garden of Eden |
 |
| This bottle is worth around £3,500! |
 |
| Killian Homewares |
I particularly like the sleekness of Killian as a brand. The products and store interior itself are very clean cut with colour palette of white, black, deep reds, silver and gold, minimalistic colours which work really well together to give a luxurious feel to the brand. If you're ever passing it's definitely a stunning store to have a mooch about in.
Previously Killian didn't use advertising as the luxurious products speak for themselves but as technology evolves, the brand has had to adapt to compete with competitors and now has a
Facebook page,
Instagram page and
Twitter page which are worth checking out!
Love, Isabella x
Photo Credits: All Own Images
