Isabella

Saturday, 28 May 2016

Fashion Design | Garment Photo Shoot

Earlier on this week I took part in a photo shoot as a favour for my friend and fashion design student, Despina. 'The Colour Project' is her last project as a first year student and she was required to photograph her final piece, a grey equestrian jacket. She collaborated with a first year photography student and I modelled the jacket for the shoot. The hat and the ankle boots I was styled with were used to create an equestrian feel, which was the inspiration for jacket, which was obviously the focus of the shoot. Prior to the shoot the photographer Beth had walked around Nottingham and found a range of locations she felt were appropriate and would work effectivley alongside the jacket for the shoot. Below I have displayed a few of my favourite shots, with the day of the shoot being so bright and sunny, some of the shots include strong shadowing which I particularly like!

I really enjoyed the experience of the shoot and having the chance to work alongside other creative students who I will hopefully have the chance to collaborate with in the future.

Love, Isabella x

Jacket by Despina Chatzidakis

Photo Credit: Beth Adamson

Photo Shoot Ideas Prep

As part of the fragrance project I am currently enduring I am putting together a brand and as part of this, next week my group and I will be conducting a photo shoot. As preparation for the shoot, todays lecture and seminar were focused around photo shoots and the pre, during and post production of them.

We looked at how images use..
Conceptual based ideas - art, film, performance.
Prop based ideas - 'flat lay', 'joke on scale', 'location stand-in', 'prop as placement'.
Humour based ideas - accessories, casting, make up.
Referencing based ideas - historical reference, cultural reference.
Humour based ideas - accessories, make up, casting.
Location based ideas - composition, montage, fake it.
Casting based ideas - real/anti beauty, anti-type, anti-gender, anti-solo.
Tech based ideas - photo technique, paper quality, print quality.
Lighting base ideas - projection, acetates, motion blur, white out, overlay, not light but dark.

I have chosen to focus on 6 of the above categories (Prop, Colour, Humour, Casting, Lighting, Colour and Styling) and by flicking through some magazines I have found some examples which demonstrate these approaches and have displayed some of my favourites below.

Prop based ideas

'Joke on scale'

'prop as placement'

Humour based ideas

Casting, Make-up

Casting, Make-up, Accessories

Accessories

Casting based ideas

Real / Anti-beauty

Anti-Gender

Lighting based ideas

Motion Blur

Not light but dark

White out

Colour based ideas

Muted

Block

Clash

Styling based ideas

Make-up

Skin

Love, Isabella x

Photo credits: All Own Images - taken from Hunger magazine, Style magazine, Love magazine

Insight Comparison And Analysis Report

As you probably know the brief I am currently enduring is based around fragrance, how fabulous! In the section of the brief I have been focusing on over the last couple of weeks I was required to produce an Insight Comparison and Analysis Report. This report was based around the three ideas my team had selected and which insights had inspired them. Towards the end of the report I was to discuss how I felt these ideas which lead to my selection of the idea I felt had the most substance and could potentially be the most successful. Below are a handful of pages I have photographed from the finished report.

The three ideas and the insights behind these ideas that my team and I individually discussed within our reports were;

1. Sports apparel with micro-encapsulated fabric which releases scent through movement.

2. A cologne for the older man.

3. A fragrant bath time bubble machine for babies.

After finally completing our reports, my team were required to meet and discuss which of the three ideas was our personal favourite, which was to be selected and taken through into the next stages of the brief. Luckily each of us had selected the same idea (A fragrant bath time bubble machine for babies). So without any disagreement we were able to continue the brief along with our final selection.

Love, Isabella x

Photo Credits: All Own Images.

My Trip To London

Last Tuesday, I was lucky enough to visit London where I was able to have a mooch around and collect some primary evidence and research to support and inspire the fragrance module I am currently enduring. I managed to visit as many stores as I could in the space of 10 hours (it was a long day to say the least, but worth it of course), ranging from large department stores such as Selfridges and Liberty, down to the small niche independent stores. Below I have displayed a handful of photographs I took whilst in London, including aesthetically pleasing visual merchandise, bottle/packaging designs I liked, places I visited and anything else which caught my eye!