Without a doubt this is the fashion show I look forward to the most each year, everything about it is always so captivating, theatrical and stunning, never failing to deliver great quality entertainment. I really like how the brand has such a clear image and each year the show is always so reflective of this. For me nothing can top the glitz, glamour and sparkle that is the Victoria's Secret fashion show! Hosted at the Lexington Avenue Armory in New York City last Tuesday evening, this year marked the 20th anniversary of the annual show and it was as extraordinary as ever.
Popular, well known musicians have always featured within Victoria's Secret fashion shows, in past years the likes of Justin Bieber, Ariana Grande and Taylor Swift have taken to the VS runway and performed amongst the angels. This year was no different, with appearances from Selena Gomez, The Weekend and Ellie Goulding. Goulding stood in Rhianna's place after the singer dropped out of the show a week earlier. Having big names of the moment perform on the catwalk is a great way for Victoria's Secret to gain publicity for its shows and the brand itself. Gomez, Goulding and The Weekend have a total of 61.8 million Instagram followers and 43.4 million Twitter followers between them. Each of the artists posted on both of these social media sites regarding the show, prior to it taking place or after. This meant that an incredibly wide audience was made aware of this years show through these artists posting about it on social media alone. Gomez posted a total of 5 images related to the show on her Instagram page, two of these images reached 1.7 million likes. Goulding made 7 posts regarding the show on her Instagram page, she also reposted a VS show related image onto her page, one of her posts reached 272K likes. The weekend posted a photo on his Instagram account of himself amongst the angels, accompanied by Selena Gomez which gained 274K likes.
A week before the show was due to take place, On Tuesday 3rd November Kendall Jenner and Gigi Hadid took to Instagram and Twitter to post an illustration that had been drawn of the pair labelled 'Victoria's Secret Service'. The models captioned the posts gushing how they were the 'newest recruits' to join the team of angels. I think that casting the young models as angels for this years show was a smart move for Victoria's Secret. Jenner and Hadid's careers have rocketed over the past year with them taking on major jobs. Jenner has previously taken on the role as the face of beauty brand,
Estée Lauder and Hadid, the face of the Autumn/Winter campaign for high street brand Topshop. The best friends have such a great following and it seems as though they come as a pair. They are often seen together personally and professionally, they have recently starred alongside one another in the H&M X Balmain campaign. I think casting the girls together will prove to be a particularly intelligent decision for Victoria's Secret as they are both hot property in the modelling world right now, so it makes sense to have them work alongside one another.
The Kardashian/Jenner clan took to their Instagram and Twitter accounts to express their pride for second to youngest sister, Kendall. To the left are some of the images the family, including Kendall Jenner herself (41.3 million followers), Kylie Jenner (42.2 million), Khloe Kardashian (35.7million), Kim Kardashian (51.7 million), Kourtney Kardashian (28.6 million), Kris Jenner (9.3 million) and Caitlyn Jenner (5 million) posted on Instagram. In total this ultra famous family have an Instagram following of a whopping 213.8 million! As you can see the images racked up millions of likes, with one of the pictures posted by Kendall herself, reaching an astounding 1.7 million likes. It wasn't just the Jenner/Kardashian family who took to Instagram to document the event. Gigi Hadid posted 8 images onto her Instagram account (8.5 million followers) her most popular post coming in with 893K likes. Like Jenner, Hadid also received support from family through Instagram with her brother, Anwar Hadid posting 3 images onto his Instagram account regrading the show along with their mother Yolanda Hadid Foster who made a total of 4 posts regarding the event.
The show was also covered on social media platform Snapchat. As you can see from some of the imagery I have displayed within this post, the whole show has a certain feel to it and this doesn't stop backstage. The hair, make up and general girlie hanging out backstage adds to the ethos of this show. Through the use of snapchat, fans of the brand had the opportunity to see what went on behind the scenes, which is really just as interesting as the show itself! Seeing the models dressed in the brands statement stripey pink robes being beautified is all part of of the event.
I'm counting down, along with the Victoria's Secret website and I'm sure many of you for the show to be aired on television on 8th December. These images have got me a whole lot more exited to visit New York in January, where I'm sure I will spend far to much time in the Victoria's secret store.
Love, Isabella x
Photo Credits: Instagram, Twitter, Google images
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