You either love or hate the Kardashians, and I must admit I love them. However, even those that hate them can't deny that they are clearly doing something right, I don't think theres another family out there that have done so well for themselves through being famous for.. well being famous! When deciding what I wanted to see and do in New York, visiting Dash in Soho was definitely up there. The store definitely lived up to all my expectations, it was gorgeous!
The store is basically a treasure trove made up of EVERYTHING Kardashian which I thought was really clever, this store is an attraction for the Kardashian fanbase so it makes sense to retail all things Kardashian. Although I didn't spot any of Kanye's Yeezy trainers or Kylie's lip kit, which I can only put down to the fact that these products are in such high demand and have been major sell outs, there was practically everything else the Kardashian fangirl inside of you could ever wish for. From Kylie and Kendall's book 'Rebels: City Of Indra', to Kris' cook book and Rob's Arthur George sock line to all of the Kardashian autobiographies, oh and not forgetting Kim's book of selfies, 'Selfish', which was strategically covered in transparent plastic to make sure you couldn't just have a quick flick through without actually purchasing the book! The store not only sells the Dash collections but also a range of other brands, my two favourites being For Love & Lemons and WildFox. It's clear that all of the external brands found in Dash have been carefully selected and not randomly chosen to feature within the store as they work really well together allowing the store to flow effectively and overall work as a whole.
As I'm sure you can imagine the store itself is impeccably laid out with a gorgeous interior. It is very simplistic and neat even down to the signage, which is reflective of the brand. Inside the store is very modern and predominantly white which is representational of the glamorous Kardashians. However, the outer architecture of the building in which the store is located is much more old fashioned and detailed as you can see from the right image. I really like this contrast in design between the outside and inside of the store. The detailing within the outside architecture of the building is also really eye catching, this is what initially drew me into the store. There were a few tables located in the centre of the shop which were covered with Kardashian and Dash merchandise along with the odd pair of denim shorts and over priced T-shirt. The rest of the garments were hung on rails surrounding the store, making the shop neat and easy to navigate around.
If your'e heading to New York any time soon I would recommend visiting Dash as it's such a beautiful store, not to mention the gorgeous clothes you'll come across.
Love, Isabella x
Photo Credits: All Own Images
As I'm sure you can imagine the store itself is impeccably laid out with a gorgeous interior. It is very simplistic and neat even down to the signage, which is reflective of the brand. Inside the store is very modern and predominantly white which is representational of the glamorous Kardashians. However, the outer architecture of the building in which the store is located is much more old fashioned and detailed as you can see from the right image. I really like this contrast in design between the outside and inside of the store. The detailing within the outside architecture of the building is also really eye catching, this is what initially drew me into the store. There were a few tables located in the centre of the shop which were covered with Kardashian and Dash merchandise along with the odd pair of denim shorts and over priced T-shirt. The rest of the garments were hung on rails surrounding the store, making the shop neat and easy to navigate around.
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