My summative brief project is now underway and for the first task, I have been asked to compare two adverts from different market levels that feature my chosen topic, fur. I kickstarted this task by collecting together ads featuring fur from a range of market levels. I found selecting the two final ads I wished to compare difficult as during my research I had come across so many I liked and found interesting. Below are some of the adverts I considered when I came to decide which two to compare for this task. The final images I have selected are the last two adverts of this post, Versace (Fall/Winter 2015/16) as my couture example and Topshop (Holiday Campaign 2014) as my mass market brand. I chose these two ads as I felt they had similarities but also differences regarding semiotic visual codes, messages, key themes, presentation and narrative, meaning that they would be interesting to compare and write about.
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| Mac - Summer 2015 |
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| Jason Wu - Fall/Winter 2015/16 |
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| Tom Ford - Fall/Winter 2015/16 |
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| Balenciaga - Fall/Winter 2015/16 |
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| Fendi - Fall 2014 |
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| Dsquared2 - Fall/Winter 2015/16 |
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| Oscar de la Renta - Fall 2012 |
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| Christian Dior - Fall/Winter 2015 |
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| River Island - Autumn/Winter 2014 |
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| Gucci - Fall 2004 |
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| Prada - Pre Fall 2014 |
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| Prada - Fall/Winter 2011/12 |
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| Versace - Fall/Winter 2015 |
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| Topshop - Holiday Campaign 2014 |
For all things fur, head over to my Pinterest board which I am constantly working on at the moment as I complete my summative brief project:
https://uk.pinterest.com/ichriston/market-visual-awareness-brief-fur/
Love, Isabella x
Photo Credits: Google Images, Pinterest
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